How do you get your work
into an art gallery?
By Rebekah Norton
When you picture yourself as a successful artist, what do you see? Do you sit out in nature painting the day away? Are you in your studio creating beautiful work that you’ll sell online? Or are you hobnobbing with collectors at a gallery with your work adorning the walls?
Getting your work into an art gallery is a big goal for emerging artists. And if that’s your goal, here’s what you need to do to get there.
How to sell fine art
There are two things you need to sell fine art: an online presence and a strong portfolio.
Having a strong online presence is essential for your art business, and selling your work, as it distinguishes you as a professional artist rather than a casual hobbyist.
Having a website and social media channels with professional images makes a huge difference. When galleries look you up, they’ll see not only that you’re an amazing artist, but that you’re taking your career seriously. Plus having a strong online presence helps connect you with potential buyers!
Before you’re ready to approach an art gallery, you need to have a strong portfolio. Art galleries look for bodies of work to display.
When you’re building your portfolio, it’s important to showcase the following things:
- Your style
- Your technique
- Your artistic vision
- Your artist statement
By highlighting these elements, art galleries, online galleries, and collectors can better understand your capabilities and what to expect from you.
What type of art sells best
When you’re building your portfolio you’ll want to think about what art sells best, especially at galleries.
There is no single factor that will guarantee your art sells better than others, but there are several factors to take into account when it comes to your artwork and portfolio.
- Have a strong narrative: since the beginning of time humans have used stories to relate to each other, and your artwork is no different. When your art has a strong narrative and connects emotionally with potential buyers it’s easier to sell and for you to be paid well for your hard work!
- Stay unique: All of this being said, your artistic style and voice should be unique. People don’t want copies of another artist, they want YOU. Gallery owners will notice your perspective and style and want it because it’s different from what they can find elsewhere.
- What’s trending: You want to stand out in the art world, so be cautious of following trends, thinking you’ll sell better if you do. It’s a trap many artists fall into. The best way to differentiate yourself and your work is to create what you’re most interested in and passionate about. Your passion will come through in your work and collectors will be drawn to it as a result.
Where to sell paintings
How to get art in a gallery
Getting into a gallery can feel overwhelming. It’s a big step toward becoming a “real artist.” But just because it feels overwhelming doesn’t mean it is.
Networking is one of the most powerful tools for artists looking to get their work into an art gallery! Attending art events, going to galleries and chatting with other artists is one way to get to know people in the industry, but it’s not the best way.
The best way to get into art galleries is through mentorship and community.
That’s why at Mastrius we offer both. With over 180 professional and master artists, it’s never been easier to find the right Mentor! Another benefit of Mastrius is that you get to be part of a mentorship group.
Mastrius mentorship groups are small groups of 8 artists. You’ll receive personalized feedback from your mentor, and be part of a non-competitive, goal-focused community of artists who support and encourage each other.
During your sessions, your mentor can answer any questions you might have about getting into a gallery and even more helpful, they can help you avoid the mistakes they made!
Mentorship is helpful because you don’t have to waste time learning what to do through trial and error. You can get expert advice that will help you get your art in a gallery faster.
Galleries for emerging artists
If you are a new artist (take this short quiz to understand what stage of artist you are), and you are prepared to transform your love for art into a successful profession, there are several methods you can use to display your artwork and begin building your career.
- Art Fairs and Festivals are a great place to start because you’re surrounded by artists at every level. There are fewer barriers to entry at fairs and festivals, which can help you get into the art scene without feeling like you’re out of your league.
- Research Art Galleries near you that accept art from emerging artists. Visit local gallery openings and art walks and talk to the directors to see what they’re looking to showcase. Don’t hesitate to share your online presence and portfolio with them. It’s a fantastic way to demonstrate your commitment to your art and showcase your work.
- Ask Your Mentor and Community For Advice. Your mentor and members of your mentorship group have real-world experience that you can’t find on Google to help you get into a gallery.
If you don’t have a mentor, but you know you need someone to guide you through the process, then we can help you! You are capable of getting your artwork into galleries and having a successful art career. Let us help you get there!
Fill out the form below to be expertly matched with a mentor who specializes in approaching galleries.
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