BASE MEMBERSHIP 30-DAY FREE TRIAL
Live Panel: How To Build Your Unique Artist Brand That’s as Authentic As You!
Thursday, March 27th
12–1pm MDT
2–3pm MDT
6pm–7m GMT
5am–6am AEDT (Friday)
Mentors: Anna Patalano & Kim Eshelman
$19.00
How to Build Your Unique Artist Brand
That’s as Authentic As You!
Building a STRONG artist brand is more than just creating a logo or choosing a color scheme—it’s about crafting a presence that truly reflects who you are and what you create.
Your brand is the bridge between your art and your audience, helping people connect with your work in a way that feels natural and lasting.
This expert panel brings together experienced artists and branding experts to discuss the essential steps to creating a memorable and unique brand, to help you stand out in our beautiful creative industry in a way that feels right and works for you.
LEARN HOW TO:
- Use your unique artistic voice and style as the FOUNDATION for your visual brand identity.
- Develop an engaging online presence and craft COMPELLING brand messages.
- Increase your exposure and recognition.
- Explore strategies for promotion, audience growth, and career longevity.
Join us for this insightful conversation so you can IMMEDIATELY start building a brand that truly represents you—one that attracts the right audience, opens new opportunities, and helps your art thrive!
Mastrius events are always LIVE & INTERACTIVE so you can get your questions answered and see real progress in your work!
🎟 Tickets ONLY $19 | FREE for Mastrius Members
🎙️ Event recording is available for Mastrius Members only.
Get a FREE MEMBERSHIP HERE with the Base Membership Free Trial. (https://www.mastrius.com/base-artist-membership/)
Meet Anna Patalano
Oil | Acrylic | Charcoal | Drawling | Graphite
I mentor students and emerging artists who would like to understand how to develop their own unique vision and authentic aesthetic style based on that vision.
Everyone sees the world differently.
- How do we understand that?
- By what visual means is that achieved?
- What is the artist trying to say as an expression of that vision?
- What are the most effective mediums, techniques, and materials in expression of that vision?
- How does one develop concepts based on visual concerns?
Ultimately, I give my students the opportunity to learn the skills they need to express their ideas and visions in ways that foster growth, and confidence in their own way of seeing and creating.
Artist Statement
As a visual artist, I express ideas and visual stories in my work that words cannot capture. This isn’t lofty—it’s simply a reflection of my strengths and limitations. Painting is my chosen medium because I love everything about it. The material is raw, elegant, and freeing, allowing me to explore without needing all the answers.
The mystery of how an image emerges keeps me painting. Mistakes lead to discoveries, and the process of figuring things out excites me. Technology may promise easy solutions, but painting connects me to something deeper—a way to mark time, explore the unknown, and share what I find along the way.
Meet Kim Eshelman
Pastel | Mixed Media | Gouache
My passionate, energetic approach to painting coupled with my love of teaching creates a dynamic and nurturing experience for students.
I’ll meet you at your individual level and provide encouragement and a wealth of technical and practical skill sets to help you move forward in your artistic goals.
Drawing from extensive experience and a deep love for experimentation, I use a wide range of techniques and materials that will help you find what works for you. In addition to a focus on fundamentals including drawing, value, color, edges, and composition, we’ll cover topics ranging from framing, entry into galleries, pricing, marketing, and more.