William McCarthy
MASTER ARTIST
Unlock Your Artistic Potential
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MEDIUM: Oil | Drawing | Graphite | Ink
SPECIALTY: ✔ Generalist
After years of almost giving my art away I came up with a system to price the artwork that I felt was fair to myself as well as my clients.
Running the day to day art business is always a work in progress. When I started to market my work through a gallery almost at the same time I started to show in outdoor venues, finding that I enjoyed meeting the public and developing some skill at talking about my art and process. This continued and grew larger with traveling to other states finding my niche.
Through encouragement of a fellow artist I started doing workshops, to my total surprise I was a natural, this has lead to workshops in several venues in Connecticut where I live as well as Savannah Georgia, Amelia Island and Vero Beach Florida. In 2010 I was invited to bring a small workshop to Farnese Italy, this small farming village of 1400 people nestled in the foothills of Tuscany has become a flagship of my workshop experience working on our 12th year. This has been a very rewarding experience.
William’s EXPERTISE
Listed below are this Mentor’s specialty skills. Join this group if you want to grow in these areas.
Specialty: ✔ Generalist
Technical:
Technique Demos
Marketing:
Social Media
Shows & Exhibits
Marketing & Branding
Business:
Running Your Art Business – the Day to Day
Studio Time Management
Pricing Artwork
“Mastrius is a perfect balance of accountability, community and fun.
It feels like family. Family that makes you a better you.”
~ Elizabeth, Emerging Artist
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MORE ABOUT THE ARTIST
My process begins with drawings made in pocket-size sketchbooks. I must have 50 or 60 small sketchbooks filled with notations about things I’ve just seen or landscapes remembered and imagined. I take the books with me everywhere – on canoeing trips, to sporting events, on my travels. I make quick sketches or record ideas that might be developed into oil paintings. None of the drawings is very detailed, but each has enough information to remind me of ideas when I’m in my studio.
Each of these luminous and mysterious images of trees against sky, field, and river evoke a subtle variation of light and atmosphere. The arrangement of the trees – whether standing in solitude or in pairs or in large groupings seem at once inevitable and yet surprising, formal yet accidental.
I work on wood board, paper and canvas using several layers of gesso before priming the surface with cadmium red base, a quick sketch using charcoal is used to lay out the design, then the paint is applied. I work in layers using thinned down oil color, building on these layers with glazing techniques the colors are adjusted and brought up to completion before final coats of varnish are applied.
Light has come to play an important part, and when I look back over this body of work, I feel it speaks about spiritual places, places that contain a quiet inner light, radiating an ethereal whisper, the places we see every day.